The Xiuer brand was founded in 2019. In recent years, with the popularity of premium Beijing style dishes and high-quality roast duck in Beijing and even across the country, customers have become particularly concerned about their quality of life. Therefore, a strategic direction for brand upgrading has been launched, committed to creating a brand new catering company that combines elegant and comfortable environment, meticulous service, and delicious dishes. After five years of development, Xiuer has grown from a restaurant specializing in new Beijing cuisine to a chain catering enterprise covering multiple cuisines. Xiu'er Mansion, Xiuer, Xiu'er Xiangshe, Xiu'er Xiaoguan, and Istanbul brands have been successively launched. Xiu'er brand has opened 9 stores in Beijing, with an average annual reception of over 100000 people per store.

Xiu'er Mansion: A high-end banquet specializing in official and palace cuisine, cleverly incorporating the essence of classic Beijing cuisine and replicating traditional delicacies with exquisite cooking skills. Each bite carries a strong cultural heritage, allowing for a luxurious and delicious experience.

Xiuer: Focusing on innovation in new Beijing cuisine, boldly integrating the freshness and sweetness of Cantonese cuisine with the spiciness of Sichuan cuisine, colliding tradition and creativity to create a new flavor. Whether it's the improved Beijing * * * dishes or the creative fusion of Guangdong and Sichuan cuisine, savor a cross-border journey of taste buds and culture.

[Istanbul · Muslim · Silk Road Food]: With the northwest Muslim cuisine as the core, along the "the Belt and Road" Silk Road, elaborately reproduce the special food of the stations along the line from Chang'an in the east to Rome in the west. Embark on a journey of exploring halal flavors across regions, from roasted naan in the Western Regions to hand pulled rice in Central Asia.