Xiuer Catering Group is a premium Chinese dining group dedicated to high-end culinary experiences. Its core brands have been launched successively since 2019. After years of steady development, the Group now operates 9 directly-managed stores across prime commercial districts in Beijing, with four differentiated core brands: Xiuerfu (Imperial Court Cuisine), Xiuer Sijiucheng (New Beijing Cuisine), Xiuer Xiangshe (Hunan-Cantonese Fusion) and Estant (Halal Silk Road Cuisine). Each store records an average annual footfall of over 100,000 guests, forming a mature operational system covering multiple cuisines and dining scenarios. The Group has established a full-chain standardized management system covering ingredient sourcing to in-store service, supported by a professional culinary and operational team. It has independently developed a proprietary 4D kitchen management framework and a standardized recipe database of hundreds of signature dishes. Its core management team brings together senior industry professionals, ensuring consistent food quality and service standards across all locations through a proven, replicableoperational model. As a pioneer in the internationalization of premium Chinese cuisine, the Group officially launched its global expansion strategy in 2025 with two overseas regional headquarters: SINGAPORE XIUERFU CATERING MANAGEMENT PTE. LTD. (Southeast Asia Hub) and CANADA XIUERFU CATERING MANAGEMENT CO., LTD. (North America Hub, based in Richmond Hill, Ontario, Canada). Both entities implement the Group ’ s unified brand standards and operational systems, serving as platforms for international brand rollout and localized culinary innovation, and advancing the global presence of premium Chinese food culture. 

Four Core Brands: 

 Xiuerfu — Imperial Court Cuisine: A high-end banquet brand specializing in official and imperial Beijing cuisine, infused with the essence of classic Beijing flavors. Traditional delicacies are recreated with exquisite craftsmanship, delivering profound cultural heritage and an authentic luxury dining experience in every dish. 

 Xiuer Sijiucheng — New Beijing Cuisine: Focused on innovative interpretations of classic Beijing flavors, it artfully blends the freshness of Cantonese cuisine and the boldness of Sichuan spices to create a contemporary culinary identity. It reimagines time-honored dishes for modern palates while preserving authentic culinary roots. 

 Xiuer Xiangshe — Hunan-Cantonese Fusion: A premium business dining brand that combines the vibrant flavors of Hunan cuisine with the refined techniques of Cantonese cooking. Breaking geographical boundaries, it crafts distinctive dining experiences for business occasions with premium ingredients and artful presentation. 

 Estant — Halal Silk Road Cuisine: Centered on Northwestern Chinese Halal cuisine along the ancient Silk Road, it faithfully recreates signature regional specialties. From Xinjiang-style baked naan to Central Asian pilaf, it takes diners on a cross-regional journey of authentic Halal culinary traditions.